Communications Planning
Competitive advantage is best achieved with the alignment of brand and business strategy. Communications planning is where all of the work undertaken in the respective projects should culminate in a logical and coherent communications plan. Our impartiality and focused approach allows us to bring together the six primary components of a thorough, but usable plan.
The six communications planning components
1. Who are we talking to? (Target market/Segmentation)
2 What are we talking about? (Proposition)
3. Why are we right for them? (Insight relevance)
4. When should we be speaking to them? (Business planning process)
5. Where should we be speaking to them? (Media/ touch point planning)
6. How can they transact? (CRM)
1. Who are we talking to? (Target market/Segmentation)
2 What are we talking about? (Proposition)
3. Why are we right for them? (Insight relevance)
4. When should we be speaking to them? (Business planning process)
5. Where should we be speaking to them? (Media/ touch point planning)
6. How can they transact? (CRM)